The Doctors Company revamps their digital engagement by implementing Optimizely for an enhanced experience
The Doctors Company
Napa County, CA
Medical Malpractice Insurance
Introduction
The nation's largest physician-owned medical malpractice insurer, The Doctors Company had a home-built Content Management Systems (CMS) that was incapable of servicing its customers, and its multiple brands. Further complicating matters, they need to upgrade their website quickly with a limited budget.
Solution
The Doctors Company engaged Luminos Labs to design and launch a new unified site experience using Optimizely Web Content Management. The single platform would deliver a unified experience across all user tasks, environments, and sites.
Multi-Site Setup
When the project started, the only website The Doctors Company had live was thedoctors.com. Their updated solution now supports a Multi-site CMS that allowed The Doctors Company to scale to its other brands. Now they have three separate sites that share similar CMS pages.
Thedoctors.com
Tdcfoundation.com
Tdcspecialty.com
Enhanced Search
Powered by Optimizely Search and Navigation, the updated search gives customers better control of search results for different content types (PDFs, guides, articles, etc.) All Optimizely Search and Navigation optimization tools were implemented, including best bets, synonyms, and auto-complete.
Azure AD (Active Directory) Integration
With the guidance of Luminos Labs, the Doctors Company went through a complete Azure AD integration, providing users easy access to the app and website. User provisioning helps automate the creation, maintenance, and removal of user accounts.
Results
The Doctors Company had a speedy and successful implementation, launching on time and on budget. Three of their websites were re-platformed quickly on Optimizely, and the multi-site capabilities reduce the need to create redundant web pages for various devices. All hosted on the Optimizely cloud, keeping costs down now and as the website's needs grow in the future.