Fenix Takes a Transformative Journey to a Seamless and Scalable eCommerce Experience
Fjällräven
Örnsköldsvik, Sweden
Outdoor clothing and equipment
Fjallraven, the renowned outdoor brand, has leveraged the power of technology to expand its global presence and future growth.
Integrating their diverse systems, providing scalable solutions for B2B and B2C. Their tailored eCommerce platform handles global tax, shipping, payment, and product variances, offering localized experiences. A Brand Experience Platform, entirely customizable products, and omnichannel experiences, Fjallraven's strategic tech integrations have resulted in scalable, globally expanded, and customer-centric online retail experiences.
“When Fenix Outdoors AG sought to bring their global business lines – both B2C and B2B channels – together in one digital commerce ecosystem, we knew the challenge would be great. We chose Optimizely to be the backbone of our new digital experience, and together with our partner, Luminos Labs, we successfully launched the new Fjallraven.com. Optimizely’s flexibility to manage multiple brands, sites and catalogs across multiple geographies and languages in one seamless, marketer-friendly user interface was a great asset to us as we map out future experience releases in the coming months.”
Innovation & Global Impact.
In the world of eCommerce, Fenix embarked on an extraordinary journey. Their quest led to the creation of a powerful, integrated platform using Optimizely and open-API architecture, designed to transcend boundaries. With this platform, they didn't just adapt to multi-market, multi-currency, and multi-language operations—they embraced them, broadening their horizons to touch customers across the globe. Their collaboration with us at Luminos Labs brought an imaginative twist to their Kanken backpacks, turning customization into an enjoyable game of creativity.
An innovative omnichannel gift card system was born, offering customers the flexibility they desire. Also with automated returns, Fenix rewrote the narrative of customer convenience.
Within this was also merged inriver PIM with Optimizely to streamline eCommerce operations. Then, there was Naturkompaniet, Fjallraven's subsidiary, crafting a retail revolution with cutting-edge strategies. Fenix eCommerce transformation is not just a case study—it's a riveting tale of innovation, adaptation, and technological triumph.