ASCO Power Technologies launches new B2B eCommerce website from Optimizely framework
ASCO Power Technologies
Florham Park, New Jersey
Electrical Equipment
Introduction
Emerson Network Power was looking to create a B2B website for their brand ASCO Power, a global leader in the manufacture of transfer switches, paralleling switchgear, power control, load banks, and surge devices. Emerson had previously launched a digital commerce B2B website with their other brand, Vertiv, so they were looking to use the same platform that would also help them to manage product data better.
Solution
Leveraging Episerver's platform, ASCO Power selected Luminos Labs to help drive the eCommerce solution development and build a highly improved B2B experience. ASCO also implemented BrandMaker Product Information Management (PIM) and Digital Asset Management (DAM) during the site launch.
Pre-Built Launch Framework
To launch lightning fast, ASCO used a cloned codebase from Emerson's other brand website, Vertiv. Instead of building everything from scratch, the eCommerce website was redesigned by restructuring the pre-built Optimizely framework. The template allowed ASCO to keep necessary processes functioning and utilized a separate environment to deal with tasks and requirements.
Integrations
ASCO Power worked hand-in-hand with Luminos Labs concentrating on eCommerce integrations, operations, and migration through organizing and synching the immense amount of product data. Detailed communication and documentation with all partners and the ASCO team enabled the quick creation and launch of a successful website.
The Results
ASCO Power launched their rebrand on Optimizely with enhanced B2B functionality and an integrated PIM and DAM, and they had a more comfortable implementation than building a new website from scratch. The new website drastically improved page performance, customer support, and overall user experience. Emerson Power Network can continue to use the Optimizely framework to launch new sites for its other brands in the future.